Welcome to Amway Global, the world's No. 1 direct selling company.

Welcome to Amway Global, the world's No. 1 direct selling company. Since our founding in 1959 by Jay Van Andel and Rich DeVos in Ada, Michigan, USA, Amway has been committed to empowering individuals to take control of their lives and achieve their financial goals.

From humble beginnings in the basements of their homes, our founders built a global enterprise that continues to thrive on the entrepreneurial spirit they instilled.

1959

Amway is founded

Rich DeVos and Jay Van Andel made a pact in high school to become business entrepreneurs together. They started a flying school and opened a drive-in restaurant. Eventually, from the basements of their homes, they founded Amway in 1959, building their success on the desire to make other people successful.

1959

Amway launches its first product

Amway launches its first product, Liquid Organic Cleaner - one of the world's first biodegradable, concentrated multi-purpose cleaners. Liquid Organic Cleaner becomes a high seller and initiates our legacy of taking stewardship of the earth seriously.

1962

Amway becomes international

Amway opens its first International office in London, Ontario, Canada. This would be the second of over 100+ countries and territories into which Amway would eventually expand.

1968

Artistry brand debuts

The Artistry cosmetics brand debuts with 11 products and 37 color shades. Artistry would grow to become one of the top-five-selling premium skincare brands in the world.

1972

Amway acquires Nutrilite

Amway acquires the Nutrilite brand, rounding out our brand offerings to include home, beauty, and nutrition categories. Nutrilite would grow to become the world's leading brand of vitamin and dietary supplements.

1980

Amway tops $1 billion

Amway's international sales top 1 billion dollars.

1990

Amway expands

Amway expands into 33 additional markets around the world, including China and South Africa. Amway would eventually more than double in size during this decade.

2015

Amway acquires XS energy drinks

Amway acquires the XS™ brand of energy drinks and sports nutrition. XS is instantly popular with younger generations and emerging markets, quickly becoming one of Amway's most popular product categories.

2019

#1 Direct Selling Company

Just over 50 years after our founding, Amway is the "World's Number-One-Direct Selling Company" according to Direct Selling News Global 100.*

Our Global Footprint

Today, Amway operates in over 100 countries and territories, supporting more than 3 million Amway Business Owners (ABOs) worldwide.

Our ABOs are the heart and soul of our company, and their success is our top priority. Supported by a dedicated team of over 14,000 employees, we are focused on holistic approach to help support ABOs and their customers on their health and wellbeing journeys.

Our Products

For nearly 60 years, we've researched, designed and manufactured premium products that combine the best of nature and science to make the world a better, healthier place.

Our product portfolio boasts over 350 high-quality, scientifically-backed consumer products. These include top-selling brands like Nutrilite vitamin, mineral, and dietary supplements; XS sports nutrition; Artistry skincare products and colour cosmetics; and the eSpring water treatment system.

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glister group amway nutrilite satinique xs
artistry atmosphere icook espring
glister group amway nutrilite satinique xs

Health and Wellbeing

Health and wellbeing are at the heart of what we do. Amway brings together the best of science and nature to help people live better, healthier lives.

Amway is uniquely positioned to help people all around the world improve their healthspan because we have the people, products and perspectives that together support every component of holistic health + wellbeing.

Innovation and Science

Throughout its history, Amway’s commitment to being a global leader in health and wellbeing has come to life through the power of science. Our world-class innovation, manufacturing, quality assurance and agricultural teams are the force behind our portfolio of products for nutrition, fitness, skin health and a clean and healthy home.

Amway’s investment in innovation has shown remarkable results in its health and wellbeing solutions for people’s lives, and in our farming, packaging and manufacturing practices – and ultimately with our customers.

Innovation

750+

science and innovation patents and patents pending

Credibility

440+

scientists & 200+ engineers holding 200+ advanced degrees

Testing

75+

science and innovation labs performing 500,000+ quality tests per year

Farming

6000

acres of organic farmland, including a dedicated botanical research farm

Manufacture

$300M

invested in U.S.- based manufacturing since 2012, which has added 1 million square feet to Amway's three U.S. locations.

Amway Claims

Our products are designed to support your journey toward optimal health + wellbeing. From essential vitamins to high-quality protein supplements, we offer solutions that fit seamlessly into your lifestyle, helping you reach your health goals with confidence. Curious to learn more about why our products stand out? Explore our claims page to find out.

Our Claims Page

Start Your Health and Wellbeing Journey Today

Discover how Amway can help you achieve your health and wellbeing goals while providing financial flexibility and personal freedom. Get ready to get more out of life!

Learn more here and start your journey to a better, healthier life today.